The Australian beef and lamb industry has been more than 200 years in the making. Foundations laid many years ago have helped it evolve into the dynamic and progressive entity it is today.
The combined integrity of our farmers and packers combine with the advantages of an unspoiled environment, has underpinned Australia’s reputation for producing some of the highest quality red meat available.
We believe there’s no better place on earth to raise cattle and sheep. Our unique environment and our wide open spaces have allowed us to develop a natural approach to farming that allows our animals to live as nature intended. They are more free to roam, they live a stress-free, healthy life and this in turn means healthy, nutritious beef and lamb.
Our industry is committed to producing safe, high-quality beef and lamb which is enjoyed in more than 100 countries worldwide. We proudly share our best produce with EU consumers.