People who enjoy Australian beef, sheepmeat or goatmeat can trust that it’s high quality, safe, and ethically produced. It is this trust that has allowed Australia to establish such a long-standing and fruitful trading relationship with the EU.
Around 200,000 people are involved in the Australian red meat industry, including on-farm production, processing and retail. Together, they work hard to keep Australia free from exotic livestock diseases and protect its ‘clean and green’ reputation, recognising the reassurance it provides to export markets. This ensures that, like red meat producers in Europe, Australian livestock farmers are proud to stand by what they sell.
That hard work is underpinned by an extensive system of food safety measures, quality assurance and traceability from farm to plate, all of which helps guarantee the integrity of Australia’s red meat.
The National Livestock Identification System (NLIS) has embedded itself as an integral part of this. By tracking livestock throughout their lives, we not only provide peace of mind to consumers about the quality of the meat they are eating, but are also able to prevent and mitigate disease and food incidents throughout the supply chain.
The system helps underpin Australia’s global reputation as a producer of high quality red meat.
Article Date: 14th October 2019